Jacada
Jacada

Press Release

Jacada Appoints Paul O'Callaghan as President

Will Assume Responsibility for Worldwide Sales, Service and Support Operations

ATLANTA - May 1, 2006 - Jacada Ltd. (Nasdaq: JCDA), a leading provider of contact center productivity solutions, today announced the appointment of Paul O'Callaghan as President of Jacada, Ltd., to head its North American, Latin American and European operations.

With more than 20 years of executive experience in the international software, Internet, and network infrastructure industries, O'Callaghan will report directly to Gideon Hollander, CEO for Jacada.

"We are extremely pleased to have Paul O'Callaghan join our senior management team," said Gideon Hollander, CEO for Jacada. "Paul is a solid leader with an incredible acumen for both operations and sales, demonstrated by significant success at his most recent posts and throughout his career. His experience in helping organizations grow through sales execution excellence will help Jacada capitalize on the tremendous opportunity we see in the contact center market."

O'Callaghan brings to Jacada an outstanding reputation for building quality organizations and developing winning go-to-market strategies, as well as a strong track record in sales acceleration in established market-leading companies.

Prior to joining Jacada, O'Callaghan served as Senior Vice President, Global Sales and Services at Optio Software. O'Callaghan has held senior sales and marketing positions in industry leading organizations such as Cisco Systems, where he was responsible for a $250 million operation. He also previously held executive management positions at IMNET Systems, XACCT Technologies, Idapta, and Network Systems Corporation.

"Jacada is well-positioned for success and it's tremendously exciting to play a leadership role in a company that is so innovation driven," stated O'Callaghan. "I am impressed with the traction Jacada has already achieved in the market place, having garnered several industry awards, recognition from top analyst firms, and a noteworthy roster of industry-leading customers. The company's solutions deliver a significant value proposition to organizations today as the need for customer contact centers to deliver steadfast service continues to increase. This provides a significant growth opportunity for Jacada by expanding its global footprint and setting the industry standard for contact center productivity and unified desktop solutions."

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to future financial results and plans for future business development activities, and are prospective. These statements include all statements that are not statements of historical fact and consists of those regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company's financing plans; (ii) trends affecting the Company's financial condition or results of operations; and (iii) the Company's growth strategy and operating strategy (including the development of its products and services). The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. The Company cannot assess the impact of or the extent to which any single factor or risk, or combination of them, may cause. For a more complete discussion of risk factors, please see the Company's Form 20-F and other Statements filed with the Securities and Exchange Commission.

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