Jacada
Jacada

Cindy Curtin Knezevich
770-352-1300
cindyk@jacada.com

Peter L. Seltzberg
Hayden Communications
646-415-8972
peter@haydenir.com

Press Release

Jacada WorkSpace Captures Best of Show at 2005 Annual Call Center Expo

Desktop optimization solution recognized for streamlining processes, creating efficiencies during customer interactions and driving overall improvements in contact center performance

ATLANTA, November 17, 2005 – Jacada Ltd., (NASDAQ: JCDA), a leader in software solutions that drive contact center process improvement, today announced that Jacada WorkSpace was recently selected as a "Best of Show" for the 2005 Annual Call Center Expo (ACCE) and is spotlighted in the November 2005 issue of CMP Media’s Call Center Magazine.

Launched during the ACCE show in September, Jacada WorkSpace is a desktop and process optimization workspace designed to help contact centers maximize productivity where customer service representatives (CSR) are either burdened with multiple desktop applications or where complex business rules and processes hamper CSR productivity.

Having multiple applications and systems on the agent desktop can become extremely complex from a navigational standpoint, and can result in prolonged call times and increased error rates, negatively affecting both customer satisfaction and operational efficiency. Jacada WorkSpace provides simplified access to the multitude of applications needed to perform customer service tasks and eliminates redundant data entry.

"Jacada WorkSpace earns a Best of Show award at ACCE for making it easy for call centers to gather together all the applications agents use -- including the applications' full functionality and the information these applications present -- through one simple interface," said Joe Fleischer, Call Center Magazine's chief technical editor.

The Best of Show awards are presented by the editors of Call Center Magazine, and selected from a broad range of contact center solutions demonstrated at the annual ACCE show. The solutions recognized and bestowed the title of "Best of Show" offer substantial benefits to contact center operations management by improving CSR productivity and enhancing customer service. "It is an honor to receive such an award and recognition as a 2005 Best of Show," said David Holmes, executive vice president of marketing for Jacada. "There are quite a number of companies that offer a wealth of high-value business solutions for the contact center. We are extremely proud that our unique approach to delivering a simplified agent workspace that enhances customer interactions and gives CSR’s easier access to the information they need can have such a significant impact on customer service delivery and overall business process transformation."

In addition to receiving a Best of Show for 2005, Jacada was recognized in the March 2005 issue of Call Center Magazine as the Product of the Year for its Jacada Fusion contact center process optimization platform.

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to future financial results and plans for future business development activities, and are prospective. These statements include all statements that are not statements of historical fact and consists of those regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company’s financing plans; (ii) trends affecting the Company’s financial condition or results of operations; and (iii) the Company’s growth strategy and operating strategy (including the development of its products and services). The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. The Company cannot assess the impact of or the extent to which any single factor or risk, or combination of them, may cause. For a more complete discussion of risk factors, please see the Company's Form 20-F and other Statements filed with the Securities and Exchange Commission.